EBTek

Reintroduced the EBTEK label through a digital campaign rooted in archival visual language and motion-led storytelling. The goal was to evoke a very specific aesthetic memory—’90s tech-core meets streetwear—without slipping into nostalgia cosplay. The experience needed to feel referential but current, expressive yet performant, all within Eddie Bauer’s existing digital framework

• Designed and built the full campaign page in CMS, owning the experience from layout to execution.

• Designed a motion-forward scroll experience using offset grids, bold overlays, and layered compositions inspired by ’90s design systems

• Built scroll-based motion to add depth and rhythm without compromising load time or usability

• Integrated team-produced hero video and animation assets directly into the page architecture

• Partnered closely with the Creative Director on layout strategy, pacing, and motion timing

• Balanced nostalgic visual language with modern responsiveness, accessibility, and performance constraints