Eddie Bauer
Adventure Rewards
Redesign and CMS build for Eddie Bauer’s loyalty program.
I led design and coded the full experience directly in the CMS—translating dense program details into a clean, accessible layout optimized for mobile and desktop.
My Role
Designed full page layout and visual system
Built responsive page in CMS using custom code blocks
Developed flexible grid layout for updates to rewards tiers, imagery, and CTAs
Implemented HTML live text to replace previous image-based copy for SEO/accessibility
Collaborated with UX, loyalty, and legal teams to ensure accuracy and compliance
Challenge:
The page needed to hold a lot of legal and program information without feeling overwhelming, and the CMS had no template for this kind of content.
Solution:
I created a modular layout using flexible containers and coded conditional styling to highlight tier differences and updates. By using live text instead of baked-in graphics, we improved legibility and load times.
