Adventure rewards

The goal was to make the Adventure Rewards landing page clearer and more intuitive by removing excess copy and unnecessary complexity. At the time, customers were being pushed to sign up with little context, which created friction and confusion.

This redesign rebalanced the experience so “learn more” actually meant learning—clearly explaining the value of the program while keeping the page concise, scannable, and conversion-focused.

• Designed the full-page layout and visual system

• Built the responsive experience in CMS using custom code blocks

• Developed a flexible grid system to support ongoing updates to reward tiers, imagery, and CTAs

• Replaced image-based copy with HTML live text to improve SEO and accessibility

• Collaborated with UX, loyalty, and legal partners to ensure accuracy, clarity, and compliance