Led digital design and campaign execution across Eddie Bauer’s U.S., Canada, and Outlet sites, overseeing branded content, seasonal initiatives, and evergreen editorial experiences. Partnered with creative, development, merchandising, and IT teams across the full lifecycle of go-to-market campaigns.

Focused on translating creative direction into durable digital systems within complex CMS environments—regularly solving platform limitations through layout strategy, custom styling, and selective HTML/CSS to support storytelling without sacrificing performance or accessibility.

Mentored junior and senior designers, supported hiring, and helped establish cross-discipline workflows during peak seasons to improve responsiveness and reduce risk. Designed and built digital experiences for collaborations including EBTek, Sub Pop, Christopher Bevans, A$AP Rocky, JJJJound, and others.