The lowDown on down

The goal was to create an evergreen educational resource that codified Eddie Bauer’s most important innovation — down — into a single, authoritative reference point within the Guide ecosystem. The page needed to balance historical accuracy, product education, and brand storytelling while remaining flexible enough to live long-term inside a constrained CMS.

• Translated wireframes into a cohesive long-form visual narrative, shaping pacing and hierarchy around educational clarity

• Curated photography and typographic treatments to support comprehension, not just visual impact

• Built the experience within CMS constraints using standard components and custom embeds without compromising layout integrity

• Partnered with Creative Director to refine flow, transitions, and content density across sections

• Balanced technical education with brand voice to keep the content accessible and human

• Ensured structural alignment with the Guide hub to support long-term discoverability and reuse