sub pop

This project was a limited-edition collaboration campaign for Eddie Bauer x Sub Pop Records, centered around a single flannel release. With minimal product breadth and no traditional ecommerce storytelling, the page needed to rely almost entirely on design to establish narrative, tone, and cultural relevance.

Working from editorial lookbooks created by the Art Director, I designed and built the full campaign page directly in CMS—using typography-driven layouts, image-based text treatments, and strategic layout overrides to translate Sub Pop’s gritty, lo-fi energy into Eddie Bauer’s digital ecosystem without breaking brand standards.

• Led campaign page design, translating editorial art direction into an interactive digital experience

• Built the full page in CMS using flexible modules, baked-in typography, and layout overrides

• Created image-based text assets to preserve Sub Pop’s graphic identity within CMS constraints

• Balanced Sub Pop’s irreverent, music-driven tone with Eddie Bauer’s accessibility and usability standards

• Collaborated cross-functionally with Art Director, Creative Director, video, and merchandising teams