EBTek

This collection brought back the iconic EBTEK label with a fresh twist—anchored in archival visual language, motion, and multimedia storytelling. I helped bring the campaign to life by designing and building the page in CMS, incorporating custom parallax effects and animation. A hero video created by our internal video team set the tone for a campaign that blended retro attitude with modern polish.

Designed and built the campaign page with scroll-tied motion inspired by ’90s offset grids, bold overlays, and stacked layouts. Integrated hero video and animations for seamless playback; collaborated with the Creative Director on layout and motion timing. Balanced nostalgic visuals with modern responsiveness and performance for a fast, accessible experience.

The campaign had to tap into a specific aesthetic memory—90s tech-core meets streetwear—without looking outdated or gimmicky. The CMS limited layout behavior, and media performance (video, animation) had to be optimized without breaking the retro tone.