Eddie Bauer
Christopher Bevans Collab
Designer capsule campaign for Eddie Bauer x Christopher Bevans.
This limited-edition campaign brought high-design sensibility to the outdoor space, grounded in Bevans’ personal story and style. I led the page design based on lookbooks created by our Art Director, collaborated with Bevans directly for feedback, and built the experience in CMS—enhancing key moments with custom parallax to spotlight location-based photography featuring his family.
My Role
Designed full-page layout based on Art Director’s lookbook
Built the entire campaign page in CMS using custom and standard modules
Implemented parallax motion to emphasize lifestyle storytelling moments
Baked stylized text into imagery to match the campaign's visual tone
Collaborated closely with Christopher Bevans during WIP reviews
Partnered with Creative Director and merchandising for execution + launch
Challenge:
The goal was to create a premium, editorial-style page that matched Bevans’ elevated fashion identity—while still feeling grounded in Eddie Bauer’s evolving brand. The CMS had no native layout flexibility for longform storytelling or motion, and design fidelity was critical due to the campaign’s personal nature.
Solution:
I implemented parallax effects to slow the scroll and highlight moments of connection—especially around family-focused imagery shot on location. Where the CMS couldn’t support styled live text, I baked in typographic design directly into assets. I worked iteratively with Bevans, refining layout and flow in response to direct creative feedback.
